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How Women Are Changing the Publishing Industry: A Guest Post by Sarah McDaniels
Great advice to those considering publishing soon….
These days, realistic fiction books have fallen out of favor with modern readers, who have developed a taste for novels centered on fantasy and romance. While books such as Twilight and 50 Shades of Grey continue to enjoy exceptional commercial success; certain novel genres are becoming less and less popular. Unfortunately, this has led to a dramatic shift within the publishing industry, which is becoming increasingly fixated on meeting the demands of female readers.
The Rise of the Female Reader
The Pew Research Center recently conducted a study which helps to explain why the publishing industry has veered toward fantasy and romance. According to the organization’s report, fewer people are reading these days; however, most of the decline has occurred among males. While modern American men gravitate toward television and video games, women have become a key target market for publishers, because they are the ones who are buying the…
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